Branding & Visualization Agency Based in Toronto
Chichi East is an up and coming neighborhood just east of downtown Toronto. Rising out of the aftermath of the 2015 Pan Am games. Chichi East finds itself nestled between Toronto’s preserved and restored historical Distillery District and Canary District, which sits just west of the Don River.
During a strategy session, I identified the type of person that would want to live in Chichi East. Our user profile suggested that young professionals, with no dependant children, who work in the downtown core and who enjoy the night life and restaurants the neighborhood has to offer, to be our target market. I developed a brand that is geared towards that desired customer.
I used the targeting to design and prop the interior of the units. I find that most rendering firms and branding agencies do not communicate with each other and thus condo renders often don't speak to the desired target buyer.
