Branding & Visualization Agency Based in Toronto
The Toronto based all natural beauty company Lovefresh, maker of shampoo and conditioners, deodorants, lotions, washes and scrubs, launched a new line of bath bombs called Fresh Batch for the 2017 One of a Kind Show. Fresh Batch was to become a separate brand under the parent brand of Lovefresh.
We sat down to talk with Lovefresh about their new brand of bath bombs. What we decided on was to design an environment for their booth at the One of a Kind Show. As Fresh Batch was to become its own brand, we decided to portion off a section of the booth for it, but to still have everything tied together because it was still a part of the Lovefresh branded house.
We designed a hand painted twenty-foot backdrop for the show. Lovefresh is a brand that retails globally but still wants to maintain their homey, neighbor, friendly feel. Fresh Batch is their little baby that is all grown up and ready for their first day of school. The design is a cozy winter scene in the woods; Lovefresh is the main store established on a small cobblestone road while Fresh Batch is the small cozy log cabin beside it.
