Cocktail Bar— Crazy Raw

Crazy Raw is a seasonal pop-up bar located in the upscale neighborhood of Yorkville in downtown Toronto. The pop-up bar was designed to liven up the entrance to Yorkville Mall, increasing traffic and business for the surrounding area.

The target customer for Crazy Raw is young professionals who enjoy having a cocktail in a trendy, lively environment during the evenings and weekends.

Programs Used:‍

3ds Max
Fstorm
Floor Generator
Connecter
Photoshop
Lightroom

Scale Figures

Because of the specific nature of the target audience of Crazy Raw, it was very important that I chose the scale figures for the renders very carefully. I wanted the renders to have the feel of a picture that could be posted to a customers Instagram or story. I found people on Instagram that fell into the target demographic and downloaded pictures from their feed into Photoshop to add them in as scale figures.